One of the key HTML elements, a title tag can either make or break your search engine optimisation (SEO) efforts. Used to indicate the title of a web page, the title tags help search engines understand what your page is all about. These are usually displayed at three places. First, in the form of a clickable headline on the search engine result pages (SERP), then at the top of your web browser and third, on the social media networks to display a headline which lets the prospect traffic know what the content on the webpage is about. An accurate and concise title or headline can improve user experience (UX) of the visitors coming to your website, thus, improving the results of your overall SEO efforts. Following are some ways to write a title tag which could have a positive impact on your optimisation results.
Title Length Matters
Ideally, a title length should be between 50-60 characters. A title with more characters might not be displayed completely in the SERP, as Google uses ellipsis (…) to shorten the title and this may result in important keywords getting not shown on the SERP. That said, it’s worth mentioning here a longer title would not attract any penalty from Google, as such.
Use Keywords in Title Sparingly
Putting primary and secondary keywords in the title helps in capturing the attention of a searcher almost instantly. However, overstuffing it may backfire as that not only looks spammy but it can also result in bad user experience, leading to a possible penalty from Google.
First Things First
A poll conducted on the searchers revealed that while scanning the search results, a user usually does not go beyond the first two words of the headline. Putting important keywords at the beginning of the title not only ensures better search rankings but it also leads to better click-through rate by searchers. In addition, even if your title length gets longer, you will not lose important keywords if Google decides to reduce its length by omitting them.
Put Your Brand Name in the Title
Having a strong brand can give you an edge over the rest of the listings in the search results. A well-known brand in the title tag can give a boost to the click-through rate of the headline. It’s a good idea to put the brand name at the end of the title, most of the times, except in cases of titles on your About or Home page.
Being a vital HTML element, the title tag not only helps the search engine understand what your webpage or website is about but it also tells searchers what kind of content to expect after clicking the headline. A short title tag with a few important keywords at the beginning, centred around giving the most relevant content to your prospect reader or customer could improve user experience and search results ranking of your webpage significantly. While formulating your on-page SEO strategy, keeping in mind the aforementioned suggestions may help you attract qualified traffic coming to your website and thus more profits and revenues for your business.