Keyword Research is an essential part of an SEO strategy for your blog. Even before you start creating content for your website, you need to find high volume searched keywords.
You cannot expect setting up an online business and people walking through the virtual door. There is a huge competition online where customers aren’t going to waste their time researching through multiple web searches. They just going to go for what they find on the first search engine result page. So you need to get your business up to the rank so it can be visible on the first few options for their searches.
Here come the keywords SEO to rank your website on the top search pages. It requires some level of keyword research in your SEO strategy to hit that notch. If you are new to the concept, not to worry. Here are the 7 steps on how to do keyword research.
What is Keyword Research?
The activity or process of analyzing, researching and finding those valuable keywords for the SEO strategy is defined as Keyword Research. In simpler words, you are supposed to find the set of keywords which people actually search with on search engines. It will help you to develop an effective content strategy to derive better lead generation, hence sales.
7 Steps To Do Keyword Research
Step 1: Start with making a list of relevant and important topics based upon your business.
Before making the list, be certain about your niche and sub-niches as well. You need to be rigid about what your blog or brand is about. Then, think about all those topics which fall into the umbrella of your business. In the beginning, these couple of topic buckets supposed to be generic and branched with other related topics as well. This topic bucket will also give you the inspiration to pull out a lot of keywords for your blog.
You need to think of yourself as a reader, buyer or potential customer whom you are aiming at. By putting yourself in their shoes, you will able to understand what kind of content works for you, what makes you read the whole blog or what even can affect you to buy certain products. Any general topic buckets can be like “SEO”, “Digital Marketing” or “Blogging”. These topic buckets can be relevant for any company selling digital marketing software, SEO services or even just a blog in that niche. You need to find 5 to 10 such bucket topics for your business or blog depending upon your niche or area.
Step 2: Do Keyword Brainstorming
Once you have your general topics to aim at, now you have to mine and identify specific keywords from those buckets. Find those phrases which are most searched on Google or say it is ranking high on SERPs. By this, you know that your target customers are searching these terms the most on Google.
Like for ” Marketing” topic bucket, one of the keywords can be ” free marketing tools”. You are supposed to brainstorm and find out more such branching, relevant and potential keywords. It should make sense. Think of whether or how people search for things online or what or how you usually type in Google to find stuff. It should relative and easy to type. Another way could be using the traffic analytics tool to find out which keywords are bringing you the most readers. Identify those and try to find more keywords around it.
Step 3: Look for related search terms.
This is a different approach to find keywords or you can say it is more of a trick to do. You can just go to Google.com and search for various topics or keywords you have for your blog. Find the “Search Related to ___” section at the bottom of the SERPs ( Search Engine Research Pages). These will be some suggestion for the searches related to the original keyword you have entered. You can consider these search terms to use as potential keywords for your blog. You can also get great inspiration to develop more keywords.
Step 4: Identify Long tail keywords and head terms
There is a difference between head terms and long-tail keywords which you need to know when you extend your keyword research. Head terms are those keywords phrases which are usually shorter, basic and generic. They are typically one to three words and perfect to gain general exposure for the target audience. Then, there are long-tail keywords which contain three or more than three words as a phrase. You are supposed to have a blend of these two types of keywords that is long-tail keywords and head terms.
This will improve your keyword strategy and make it more result-oriented for short-term goals and long-terms goals as well. It will allow a different set of audience to reach you as they search with all kind of keywords. long-tail keywords can be more concentrated and specific. Like one can search for ‘digital marketing’ which is head term and more general. One might also search for ‘ how to do digital marketing for your blog’ as a long-tail keyword. It is more specific and target-oriented. You need both of them in your keyword research and incorporate the content for better results. It is one of the crucial aspects of how to keyword research setting up the strategy within it.
Step 5: Use Keyword research tools
You surely need the keyword research tools to identify the best keywords for your website or blog. There are plenty of free and paid keyword research tools out there. Google Keyword Planner is one of them, however it only gives approximated search volumes.
There are some other free tools such as Google Trend which will find you the trending keywords and topics depending upon the demographics and other filters. You can find related keywords, trending keywords, long-tail keywords and more. There are other paid tools such as keyword Tool, Google Search Consoles and MOZ keyword explorer which provide premium services.
Step 6: Understand the search intent
If you are looking for effective keyword research strategy, search intent also should be prioritized. Search intent is about the reason or intent behind why people search for a particular term on the web. Understanding search intent will make your keywords more intuitive and relative to people. There are various factors which derive the search intent. It can be what they are searching or whether they have a question regarding that. It can be also about whether they are searching for a particular website or they want to buy something. You need to put yourself in the audience’ shoes and think how your intent regarding any search changes the way you search the terms on Google.
Step 7: Find your competitors
You don’t need to exactly replicate your competitors in order to lead the way. It is not necessary that what worked for them will work for you too. But finding and understanding your competitors is crucial. Same goes for keywords as well. Try to understand their keywords and evaluate what they are getting from it.
It helps you to improve your web-pages by changing your keyword strategy. Be better than them and cover those things as well which they have missed. Keyword analysis tells you a lot about how much a keyword strategy affects the traffic of the web page.