Instagram has become the ultimate solution for photo sharing, however more than it becomes today one of the most powerful and effective social media platforms as well. With more than 60 million photos posting each day, there are 800 million monthly users growing day by day.
Instagram is also today a staple branding and marketing platform which is unskippable. Brands, celebrities, companies, service providers, entrepreneurs and influencers, everyone has their place in it.
Even it gives power to anyone becomes a personal brand or to make one. Anyone can become an influencer with the right strategy and consistency.
Content is indeed a king but you need to be strategic with your content and grow for your audience. There are a lot of highly effective Instagram marketing tips in 2019 that you must do now.
Here’s how you start with it.
#1 Switch to a Business Profile
First things First, in order to efficiently skyrocket your Instagram marketing, you need to optimize your account for maximum efficiency.
Make sure you switch to the Instagram Business Account which comes with an expandable number of features or tools to make this journey more smooth.
To do that, you just have to go the Settings and you will find the option “Switch to Business Profile” at the bottom, click on it to get started.
Switching to a business profile gives you a lot of benefits :
a) You will have access to Instagram Insights: It provides a tool called insights which shows you analytics or statistics of the performance on your Instagram account. It will show you all the essential data which helps you to understand how your posts are doing. You can easily understand what works and whatnot. You can monitor or analyze reports on the impressions, users, profile views, website clicks, likes and much more.
b) You can now add ‘Contact’ Button: This is a gamechanger in the Instagram marketing as you now can have a call-to-action button through which a user can easily contact you, even without going to your website or so. You can put email, contact number or even map showing your location.
c) You can add links to your Instagram stories: Again, this helps immensely for truly converting that ‘Instagram story audience’ to the viewer or potential buyer, subscriber and more. You can put links in your Instagram stories where if they swipe up, they reach a certain page. It can be your youtube channel, product page, new offer page, new product release, and anything actually.
d) You will get an ‘Industry’ Badge in Your Profile: Another cool thing about switching to the business Instagram account is you get this ‘industry’ label on your bio. Right after your name, you can select from which industry you belong to it. It helps you to build an audience and get defined in a niche as well.
So, that means you should definitely switch to the business Instagram account to enjoy these free perks here. Remember, it gives you more accessibility and control to your account, so you can gain more audience and engagement.