No matter how great your digital marketing campaign is if you are losing reputation through customer reviews. A lot of known brands make this mistake. They do not give importance to customer reviews, forums and other platforms where the audience is talking about their product, brand or services.
It has a tendency to either ruin or build a reputation for your business. A good customer review encourages other readers to buy or deal with your brand. It establishes trust and reliability among the users. It can impact your online growth as well as the overall business.
And if you want to know how you leverage customer reviews to build a brand, here are the 7 effective tips to know.
1. Using Customer Reviews To Build Your Business Reputation
Reputation benefits your business in many ways, especially when it comes to building a consistent and regular audience on trust and reliability. Always proud to feature the best unedited and impactful reviews on the most confident spot of your website.
A good word of mouth will lure you more buyers for the product and get even more potential customer base. You can use customer reviews as a marketing tool for your business to show a word of assurance for the visitors on the website.
You can see nearly every website putting up testimonials and reviews on their websites in the showcase to back their trust. Customer reviews are also helpful to provide all the questions might arise in the potential buyer’s mind. It also encourages users to invest in the brand or at least engage in it.
2. Make the interface easy for your customer to put out the review
Reviewing process must be easy for any user and also as quick as possible. It should be proximity to the product or service. More easy and quick it will be for your users to review the products, more rating, and reviews you will get.
It should be not anything which feels burdened or complex like going through a long process or a long-form to fill. Make it attractive. You can even suggest your customers put very short reviews in a few phrases or words as well.
You can also generate an automated review email sending to the customers whenever they buy from you. Ask them to give feedback on whether they are satisfied with the product or not. You can also put a small survey or a quite pole on your website or even on the Facebook page too know more about your customers.
3. Respond quickly to the reviews
This can set you aside from other brands or businesses out there. Give your response to any review quickly as much as possible. Show them that you as a provider cares for the customer.
This should be the case for positive as well as negative reviews too. Try to hear them, register there a voice in the public and engage more. You can also publicly ask the customers to contact you directly so you can help them. This builds a strong trust not just between you and that particular customer but for all who are seeing it.
4. Regulating the other review sites
There are a lot of other review websites or platform which allow people to share their opinions or experiences about different brands, products or businesses. A lot of these review portals has an immense readership and credibility.
People dive into these websites to check whether your product or business is worth their time. And if you do not really hold account of these websites and the reviews it posted, it can be a disaster to your reputation or branding.
Instead, you can use these review platforms to further build trust among the customers. Lot of review websites like Yelp or Tripadvisor allow you to embed the badges on your platform. Also, they allow you to advertise on their platform where you choose one of the best reviews to show up in the listing next to your competitors.
5. Your Customers can be your brand ambassadors
It is really tough to constantly create content, engage and hold people together especially when it comes for a business or product. The best thing you can do here is let your customers be the content generators, taking care of blogs, posting in forums, discussing and tweeting.
Make them as the brand ambassador of your business which will increase your traffic manifolds. You can apply a brand ambassador program to invited to the customers to participate in the content and sharing the product and everything around it.
6. Sharing Customer Reviews on Your Social Media
The social media platform is the most connecting platform to share the most impactful pitch you have regarding the business. But then again, it is not about selling, at least not directly.
It supposed to be about building the audience, connecting and engaging with them. This can be the best place to share good reviews or testimonials about your products or business.
Collect the best and positive customer reviews to put on your Facebook, Twitter, LinkedIn pages. This will attract potential buyers or customers lands on your social media pages.
7. Putting the Reviews into your Newsletters or Emails
Another best way to leverage customer reviews to build the reputation of your business is sending it in the daily or weekly newsletters.
If you have an email list which might be the all those people who are loosely interested or ever shown interest in your business or product, you can send the best reviews to them.
Develop customer feedback promotional emails or customer testimonial emails which must be eye-grabbing and interesting. You can even just send one review at a time along with the product in the banner giving an idea of what you sell.