You are starting a business, that’s great!
You started with your brand on social media platforms like Facebook, Instagram, LinkedIn, Twitter & more. That’s awesome, again!
But wait! Are you posting content on it?
If yes, more points to you!
And you thought, that’s all about social media presence for a brand? Well, that’s too bad.
Social media branding is more than about posting content on social media platforms. There are certain strategies and efforts you need to apply for social media optimization.
Social media optimization makes your content more accessible, reachable, readable and convertible into leads and sales.
Here are the 5 working strategies which are proven for social media optimization.
#1 Adding Images & Videos Into Your Social Media Posts
It cannot be stressed more how adding images or videos is so much important for your social media posts in order to achieve optimization.
Adding images, videos or any other form of visual media helps the post to be seen more. Visual posts tend to attract more eyeballs then textual posts.
You can use banner images, create graphics, use some funny pictures, GIFs or even get royalty-free images and videos to utilize them in different or required situations.
The point is to use every opportunity to make your post published with some form of visual media. Successful Brands invest time and money in graphic designing, banners and other visual media to use it on social media platforms.
#2 Go for Social Media Keyword Research
You need to find all those popular keywords which are trending or heavenly used in social media posts. Look for those search terms which people generally search in social media platforms. This is something where you require to give it an educated guess about what your audience might be looking for.
You can do this by creating a list about those search terms on social media. Then you supposed to create Search Agents for these search terms in social media management tool. You will be able to check total reach, frequency, influencers and other elements in the statistics.
#3 Use Hashtags to Optimize Your Posts
Just like the keywords, hashtags are the lifeblood of social media optimization. It creates pipelines to navigate a similar kind of content through hashtags.
Hashtags are keywords for Instagram and Twitter which will make your posts exposed to the people on their Instagram and Twitter even more.
Just like using keywords research, you can find the keywords which are trending, keywords which are used by your competitors and use them into your posts.
There are words out there to use two or three hashtags only. Well, there is nothing like that. There is nothing wrong in hashtag stuffing into your post. Just one thing you might want to consider – Don’t overdo it. You wouldn’t want it to be looked as spammy.
#4 Consistency Is the Key To Successful SMO
Consistency has been always given important for social media marketing strategy. Just like that, it is also the key to successful social media optimization as well.
Creating a social media account or setting up a profile seems quite easy but online presence for a business isn’t just about that. To keep up in the searches on facebook and remain active amongst your audience, you need constant social media posts on a regular basis.
Now again, consistency isn’t just about randomly posting content. You need to strategize content for social media which must be optimized with graphics, hashtags, keywords, links and attractive structure.
#5 Optimize Your Social Media Accounts
Every social media profile must be optimized. You cannot just make a profile and leave at it. Or even you are highly engaging and consistent with your content and your social media profile is not optimized, it can damage your brand in so many different ways.
Optimization for different social media profile is specific and unique. However, all the basics are about creating a professional, attractive and complete profile. You must have a branded logo in your profile picture. Make sure you use the same or same form of logos in all of your social media accounts.
Then your cover image must be customed to your brand. It must showcase what you do in the form of graphics or images. ‘Bio’ or ‘About’ need to be mentioning all about your company or brand in the coolest way possible.