Hashtags are everywhere. What initially started off as a stupid idea (as said by its inventor Chris Messina) has grown into a popular term. Hashtags in its journey of 10 years have increased the impact of social media engagement. We won’t be wrong if we tell hashtags as the best inventions for social media engagement.
So why are right hashtags so important and how it makes your social media engagement increase? The reason is pretty simple as below:
Using the right hashtags in your posts/tweets can expose them to more people on social media than just your fans/followers
- Using right hashtags can help you gain more followers
- Using right hashtags can increase your post engagement
- Using right hashtags can help you earn new customers and increase your sales.
Hashtags can be termed as cheat codes when it comes to social media marketing. Hashtags became popular back in days of twitter even before Instagram was born. But today more hashtags are used on Instagram as compared to Twitter. Usage of hashtags differs from social media to social media. On twitter where 1-2 hashtags are sufficient, on the other hand 11 hashtags are optimal for Instagram. Twitter is word limit bound micro blogging social media site which limits its character limit to 140 characters. Hence using more no of hashtags can kill the purpose of tweet. Whereas on Instagram there is no limit of characters to be used in a post but there is a limit of maximum 30 hashtags. Hashtags have paid off really well to those hashtaggers who use them intelligently. It have attracted more fans/followers, more clicks & sales to the marketers who used the right approach of hashtags
Picking up the right hashtag involves a careful study of the market. There are number of ways to pick up powerful hashtags that will help you maximize engagement. Finding the popular hashtags in your niche and looking for hashtags which are more often used by people in your niche can help you freeze a list of hashtags. Also reverse engineering approach by selecting hashtags from competitors tweets/posts can help you collect some good ones. You can even get more suggestions and related hashtags from various free online tools like Hashtagify.me, RiteTag, Websta.me etc. When you are ready with a list of hashtags its all a matter of trial and error to find out which hashtags made a huge impact on your engagement and which ones did not. The ones which did not can be discarded and a set of new hashtags can be replaced with them. Eventually you will find the most successful hashtags which will do wonders for you and your brand.