Hashtags are a great way to categorize social media content over the net. It’s the best way to zero down on to the subject you wish to focus on. Hashtags help you connect with a global group of people across social media with similar interest. It helps your brands and businesses to get heard by a global audience beyond your immediate audience. So how to use hashtags the right way that will help you make your post viral? The answer lies in a simple process of understanding the hashtag algorithm developed using trial and tested methods.
In order to make your post viral online, it is advisable to use the most popular hashtags which already exist. This gives you an edge over the new hashtags as the popular hashtags are already been used by many people. Hashtag algorithm works different for different social media.
The Twitter Hashtag Algorithm:
Hashtags originated from twitter and have spread to other social media too. Twitter being a micro blogging site allows a max character limit of 140 characters that can be used in a tweet. A series of tools can be used in order to research and use the right hashtags on twitter. “What the trend tool” can help you in finding the top 30 hashtags from the last 30 days. “Twitonomy” can help you track personalised hashtags related to your content. “Hashtagify.me” allow you to receive mail which contains list of the most popular hastags from the week. Twitter itself lists down the most trending hashtags on the right hand side on its portal.
The Instagram Hashtag Algorithm:
Instagram is a visual platform which contains pictures with caption. The caption contains the hashtags. The best way to find the popular hashtags is to browse its global feed. You can use the search bar on top to find the related hashtags and their popularity. Posting pictures in relevance to these trending and famous hashtags can increase your fan following and engagement.
The Facebook Hashtag Algorithm:
Facebook uses hashtags in the similar fashion as to twitter. The most trending hashtags are the subjects that are been talked about the most on facebook. Similar to twitter, facebook too list down the most trending hashtags on its portal. You can select any of the hashtag to know more news related to that subject. Posting about these topics increases your chances of reaching to more audience.
So get going with your #hashtags. Happy Hashtagging!