Hashtags with its introduction on social media platforms have changed the way we see social media. It has revolutionized the searching algorithm by making searches more and more topic specific which has benefited everyone. Though the concept of hashtags is not new, but it is very necessary to understand how to maximize its effectiveness.
Though hashtags appear to be pretty simple & straight forward, it requires a lot of understanding in terms of hashtag algorithm to derive maximum output from it. It’s not easy to apply the same hashtag strategy across all social media platforms as each one has its own rules. By carefully analysing what works best for each platform we can adapt few strategic habits for future posts.
Trackmaven a Marketing Analytics Software firm have analysed more than 65,000 posts on various social media, offering useful insights on how to use hashtags across different platform.
Let us analyse to see how they impact on the biggest social networks.
Twitter: Don’t use too many hashtags
Twitter has a limit of 140 characters in its tweet which limits the use of hashtags. Tweets don’t have to contain many hashtags but it still doesn’t restrict you from using multiple hashtags. Though it is still possible to use even 10 hashtags but the most engaging posts on twitter are the ones which contain 1 or 2 hashtags. It is always useful to keep the following points in mind while composing your tweet – use contextual & relevant hashtags, think about your audience, make use of captions and do research on the best hashtags specific to your brand.
Facebook: One Hashtag can do a lot of wonder
Tough facebook is not the most popular platform for hashtags, but it still seems to increase the audience engagement. With a careful analysis we can observe that one hashtag can lead to an engagement of many interactions per post. So if we use 4 hashtags in a post and 3 hashtags in another post and compare both of them, we observe that the post with 4 hashtags lead to more engagement. This indicates that there are no restrictions when it comes to number of hashtags in a post.
Instagram: More hashtags more engagement
Instagram is the most effective social network to make use hashtags and Trackmaven’s report confirms it. There is no limit in characters and you can add up to 30 hashtags in a post. Instagram can be ideal for reach and engagements if we make use of right hashtags. As per Trackmaven, Insta posts with a maximum of 9 hashtags bring maximum engagement. Also hashtags of 21 characters seems to attract more engagement. It is always better to add context with your hashtags and be more specific.