We often see hashtags been widely used over social media platforms like Facebook, Twitter, Instagram, etc. Ever wonder why hashtags are so much used by businesses? The answer is quite simple for marketing and promotion. Hashtags have rapidly become a great way to market products and services over social media. It is an effectively way to reach to a targeted audience within a specific region. Hence effectively using hashtags can help in growing your business.
You might be a casual social media user but you still use hashtags. This is because you are use to this rapidly growing trend over social media. People use hashtags to communicate about their ideas and thoughts related to their tweets/posts. Hashtags makes it easy for tweets/posts to be searchable across social media which increases its visibility. A specific group of people speaking about a specific topic can be distinguish-ably identified by the hashtag they are using in their tweets. This group can be of great use to companies and businesses that are looking for these type of people who might be interested in their products and services. Businesses use hashtags to attract new customers and increase their online presence.
Before finalizing on your hashtag list you need to have a good hashtag strategy. A good hashtag strategy can be made by considering the below mentioned points.
What age group are you targeting?
What region do you wish to target?
Is your product or services specific to a particular gender, race or ethnicity?
Do you wish to target people of a specific group like skill set, profession, interest, etc.?
What features do you wish to give your targeted audience?
All of these questions can help you analyze what hashtags you can choose. You can choose hashtags matching one or a combination of the above questions. So if you wish to target a group of chocolate lovers you can use hashtags like #ChocolateLovers or #ChocoLove and if it’s for chocolate lovers in newyork you can use #ChocolateLoversNY, #ChocoLoveNY. You can go more indept and redefine your hashtags for example if you wish to target only females chocolate lovers in New York you can use #MrChocolateLoverNY or #MrsChocolateLoverNY. If its time specific you can use #NovChocolateLovers or #ChocolateyNovember.
Since hashtags are a great way to market and promote your brand, you need to make sure you use specific hashtags appropriate to your business. A good trial and error method on your chosen hashtags can help you identify which hashtags works best for you and your business.