Instagram hashtags are a very touchy subject. Some people hate them, some people use it over. As per Simply Measured using at least one hashtag in a post increases the post engagement by 12.6% as compared to the ones with no hashtags. This article will help you understand everything you need to know about hashtags and its usage on Instagram. In order to achieve more followers and more user engagement over your posts, you need to strategically follow the below mentioned important guidelines. These guidelines will effectively boost the organic reach of your Instagram marketing campaigns.
- Why You Should Use Instagram Hashtags
Hashtags are a great way to attract more engagement to your Insta posts. Using the right hashtags (or a group of hashtags) in relevance to your post can help you gain more followers and portray your brand in the eyes of your targeted audience. Hashtags increases the engagement, increases your post likes and followers.
- How to Find the Best Instagram Hashtags for Your Account
The most popular hashtags are simple words like #love, #happy, etc with more no of user engagement. You can make use of the most popular hashtags if it is in relevance to your business. Instead of using more popular hashtags you can strategically make use of relevant hashtags & popular hashtags to boost your post.
- How to “Trend” for an Instagram Hashtag
If you search for a hashtag on Instagram, you will see a result page with a grid of nine “Top Posts”. Instagram shows the top posts with trending hashtags used within those posts. To make your post go viral requires a lot of organic traffic. The explore page is shown different to every user, but the top post always remains the same. So it’s a good opportunity to go viral if you can make it on the top posts result page.
- How to Create Your Own Branded Instagram Hashtag
A branded hashtag increases the reach of your content and helps you to have a great user engagement. It’s a great way for your followers to share content specific to your brand to their fans. It helps you to inspire user-generated content (UGC) which mean maximum growth for your brand.