If you own a business you are focused on either or both of these two aspects – Being Profitable or Being Popular or both. Making using of hashtags can help you achieve either of two or both of the desired results if you build your hashtag strategy effectively. An effective hashtag strategy can be a founding dynamics of your overall social media marketing plan. If done effectively it can help you drive more traffic, get lots of target oriented followers, increase your engagements, help you in data mining to achieve more sales.
Being popular along with being profitable is the ultimate goal of any business. At the same time achieving this target by spending less on Ads or nearly no amount at all is a dream every organisation dreams about. But how do one attract organic traffic over their social media account? The answer is simple – Hashtags. The main requirement of success on any social media platform is to grow your account followers. Hashtags are the most popular way of increasing your post visibility and engagement compared to any other way and it’s absolutely free. It’s an effective way to drive targeted organic traffic to your social media account.
The most popular hashtags are simple words like #love #friendship #hot etc, though they attract a lot of traffic but the quality of traffic is low and they do not do much engagement. The main reason behind this is not being specific to the topic. So for example if you’re into watch selling business and you use a popular hashtag like #love, you can’t expect people to buy it, as #love is a very generic word and will attract people of all types. But if you make your hashtags more generic like #lovewatches or #watchlovers, you are certain you will attract only those people who love watches and chances of sales is more.
The best way to select a hashtag for your business is to review most popular brands and companies in your niche and see what hashtags they are using. You will get a lot of ideas about which ones to go ahead with and which ones to not. This principle works always and is easier too, but remember to be specific.
Make sure to caption your post smartly and use relevant hashtags only. As on most of the social media platform, the caption limit & hashtag limit is specific. Like for Instagram hashtag limit is 30 hashtags. Any more hashtags than that will lead it to deletion from the Instagram team. Make a copy of your hashtags saved, so you just have to copy paste each time you post something and not write all of it again. This saves your precious time and also lets you focus on other aspects of social media marketing. Using all of these tips and tricks can do wonder to your social media marketing.