Social Media Marketing is becoming a very important aspect of any organisation who wants to attract more targeted traffic from the internet. A hashtag is a word preceded by a hash mark (#) for eg #SundayBrunch It is used along with a sentence over the social media to identify a keyword or a particular topic of interest. It facilitate easy search over social media for likeminded people searching for a relevant topic. Hashtags have grown in popularity to such an extent that people now use it everywhere from TV Ads to songs. Understanding the hashtag concept can do a lot of difference in your social media marketing strategy.
Hashtags makes it easy to be searched by people as whenever someone uses a hashtag in their post, it is indexed by that social media platform categorizing it under a searchable topic. When a specific hashtag is used more frequently within a given time frame by different people, it becomes a trending hashtag which is listed in the most popular trending hashtags of the day section across social media sites. Hashtags can be used for greater advantage to achieve maximum output in your Social Media Marketing strategy.
If you tweet/post by mentioning a hashtag, you increase your posts visibility to more potential clients who would otherwise not see your post. These potential clients can become your followers or retweet/share your posts to further increase more visibility. Hashtags can be a combination of numbers and alphabets or a word along with some numbers or a group of words like for example #MondayMotivation #GerVsItaly #Freedom2Express etc. Capitalization doesn’t matter and hashtags are therefore not case sensitive. But capitalization can be more useful if you use too many words within a hashtag like #WhenYouAddTooManyWordsInYourHashtag looks more readable than #whenyouaddtoomanywordsinyourhashtag. Nearly all social media platforms support hashtags like twitter, instagram, facebook, google+, youtube, linkedin, pinterest, etc.
It’s always better to have a basic research about which Hashtags you should use before actually using them in the post. This helps you in having a clear idea about what you want to convey to your audience and it also gives you ideas about new hashtags matching your niche type. It’s always better to use 1-3 hashtags over all the platforms except on Instagram where you can use more hashtags. This way you list your post/tweet into different searchable topics. Using hashtags in social media marketing can give you a heads on in this tough competitive world.